Social Media Marketing
and what it takes to make it work...

By now you've likely determined that social networks and online communities are an important component in your overall marketing strategy. Perhaps you've gone as far as engaging online and if so, chances are you've discovered that social media takes creativity, planning and consistent monitoring.   Your online presence and Social Media are quickly becoming your most valuable marketing tools - but only if they’re done right.

To help our industry TourismTechnology.com has worked to develop a 4-part Social Media webinar series for tourism operators.

May 31, Jun 1, 7, & 8 we will be hosting a series of four progressing webinars teaching tourism operators how to harness the power of online marketing and social media. If you have a tourism business, join us for some Internet marketing know-how!

If you are not available for one of the webinars, they will be recorded and available for download afterwards. (for registered participants)

Registration is now closed - contact Jamie Vander Kooi for more information or cal 1-866-566-5008.

May 31 - Social media - marketing's big shift

• The basics (an overview)
  
• The shift in Marketing
  
• Relationships online
  
• a social media strategy
  
• Incorporating your brand into your online strategy -The underrated mission statement- why you need it

June 1 - Realistic expectations

• Setting "SMART" objective - why "Goals" won't do
  
• Developing strategies and tactics to support your objectives
  
• Accountability - sharing the workload
  
• What you need to know about contests and promotions -Conducting research -Understanding your audience

June 7 - Creating messages with impact

• Message adaptation - why tools like "ping" can be dangerous
  
• Change it up
  
• The need for multimedia in tourism
  
• Establishing online credibility
  
• Creating schedules that work

June 8 - Outsourcing and Measuring

• When to outsource
  
• How to choose the right person
  
• Risk management plans
  
• Measuring your ROI (Return on Investment) -Tools to help you measure

For more detailed information, please contact a local TourismTechnology.com coordinator:

In New Brunswick, contact Beth Ashton at 1-866-566-5008 or beth@tourismtechnology.com
In Newfoundland and Labrador, contact Craig Foley at (709) 722-2000 craig@tourismtechnology.com
In Nova Scotia, contact Tracey Beattie at (902) 496-7481 or tracey@tourismtechnology.com 
In PEI, contact Jamie Vander Kooi at (902) 566-5008 or jamie@tourismtechnology.com 

Each webinar runs from 9:30am to 11:00am (Atlantic) and 10:00am to 11:30am (NL). 

The cost of this 4 webinar series is $60.00 plus taxes.  (Online Registration required)

Registration is now closed - contact Jamie Vander Kooi for more information or cal 1-866-566-5008.

*Registrations will be processed by our partner Hospitality Newfoundland and Labrador, and this will be the name on your credit card statement.

Download the TourismTechnology Workshop / Webinar Social Media Workbook here d

Media Release for workshop participants

This project has been made possible through funding provided by TourismTechnology.com. TourismTechnology.com is a nine member pan-Atlantic partnership comprised of the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism Industry Associations, and the four Provincial Departments responsible for tourism.